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We had just launched the channels with StarTimes and they were totally pissed at us for under performing and being a dysfunctional organisation. The deal was at real risk. Our foray into linear TV was turning into a total nightmare.Terrible start. I was living in NY, trying to lead the efforts to build our Android app. The Hail Mary move that would sink or save IROKOtv. Management got disgruntled. Then the negative press started. Irokotv Reportedly Laying Off Top Executives, Hundreds Others Axed. And you know what? From the perspective of a middle manager or executive, IROKO appeared like that. For someone untuned to the sometime chaos of creation, IROKO was a mess. To make matters worse, I wasn’t even in Lagos. I was causing all this havoc from NY. I would drop in unannounced for a few days and retrench entire divisions.Rumours of a coup d’etat were reaching me from Lagos. 19m content and capital fund raise that closed a few months later. If I was a seasoned executive with experience, I probably would have found a way to not give people the impending sense of gloom and implosion over at IROKO, whilst negotiating the biggest deal of my life. Alas, I am not sophisticated like that. I am a simple man. I needed to reallocate capital. So I reallocated capital. I needed to rebuild my executive team. So I went ahead and dismantled and rebuilt the entire IROKO executive and management team in about 3 months. One of my board members at the time told me it’s not normal to ‘blow up your company’. I respectfully disagreed. Sometimes the situation is so dire only Old Testament tactics could work.I needed to get biblical. I truly believed (and still do) that sometimes you need to blow things up to put them back together. Interestingly, not one person from that executive team era remains on the executive team today. This period of intensity precipitated Bastian’s eventual departure. Inasmuch as I somewhat regret that, the team I built back then are the same team today almost 3 years later. I still think some of the old guard were awesome. But in the end, had lost confidence in IROKO and me. So it was time to move on. For me, it was pretty straight forward what needed to be done. So I just went ahead and simply did it.I needed to be bold. Someone once called it a bloodsport when it came to IROKOtv’s survival. Folks got pretty emotional and animated predicting when IROKO would fall. Then they were deeply upset when we didn’t. As sad as I was, I needed to communicate and move forward. Look at the above. Of the 130 people we said goodbye to. 96 odd were telesales agents. Another 20-odd were offline subscription sales team. Today both of those divisions Offline agents (kiosks) and Outbound (telesales) are the core business of IROKOtv in Africa. We are currently 203 people trying to grow to 400 in Q2.I have the space, the budget, just trying to find the right people. This is driving amazing growth in Nigeria and Ghana. It failed 3 years ago. Failed so bad I had to dissolved divisions and got a public whipping. But it is core today. A core that is very difficult for most to replicate. The approach is exactly the same as 2014-2015. Just actually successful. Timing can sometimes be everything. But we institutionalised that failure. We never let it define us. 1 partners for Nollywood on all major PayTV platforms.bit.ly 8.6). That’s a 50% increase. No uproar. No implosion.Still growing. IROKOtv is still underpriced (I think the real price is closer to N1,000/month). Today we are still deep experimenting on something new. Always trying to rethink distribution. A few weeks ago when I was in the East (Enugu / Anambra / Imo) I saw Bet9ja and NairaBet and GOtv dealers / agents everywhere. I was scared and felt IROKOtv needed something to scale outside of Lagos. So we started trying to figure out how to introduce something. Today we are starting a pilot test of the IROKOtv dealer network. A mobile video club 2.0 if you will. The key thing is, there’s no shop required, just an Android phone.No requirements to invest too much money to increase your ability to earn. We are allowing anyone, anywhere in Nigeria, to become an IROKOtv dealer. To extend our services to places we cannot go ourselves. ] for the first 200 dealers. We give them a gaggle of marketing materials and support. Essentially, the all powerful distribution layer that created Nollywood was the video club. This, at the top, was organised and controlled by the ‘Men from Alaba’. At the consumer / street level, it was the video clubs which drove Nollywood deeply into the homes of the masses. I remember being in Alaba, and the buyers weren’t individuals. They were wholesalers to the video clubs. I saw first hand the devastating effects of stuffing the video club sales channel full of content, increasingly sub-par content.It reduced the margins and destroyed the consumer appetite. We obviously have a very hot product and the technology to support it. Our ambition is for the IROKOtv dealer network to essentially replace the remaining video clubs and replicate that layer from yesteryear. Forever. Video Clubs 2.0 if you will. The big big idea is that dealers can charge customers up to N20 / movie transferred to them (100% data / direct wifi / xender-so no data issues) of which they get to keep 100% of revenues from that. N8,000 a week. Not to mention the N1,000 per subscription commission (a whopping 33%) for any sign-up. This gives them unlimited potential to make recurring revenue from their customer ‘video club’ base.So we know this one should blow. More importantly. You don’t need a shop. Just an Android phone and an SD card. But hey. It could also fail. Woefully. Nonetheless. It’s all about that deep experimentation nature and being comfortable with the 90% failure rates. But what I know now is if that were to happen, we at IROKO would fully embrace it. Accept our role in it.bit.ly Do a full autopsy and then institutionalise it. Someone once asked me, where do I get my confidence from? It’s pretty simple. Inside my house. My wife loves me and my kids think I’m a super hero. Everything else that happens to me is vanity.Bet9ja is known nationwide by both its users and non-users.bit.ly This wide popularity favours people who choose to make money from it. And the easiest way of making money from bet9ja is not by betting, but by becoming an agent. That is why we have brought this Bet9ja Agent Registration Form And Requirements for you. Yopu will see how easy and beneficial it is to become one.bit.ly Bet9ja offers you the chance to run your own business by becoming one of our sales outlets and promoting a tried-and-tested product range. The products, training and support team will provide you with everything a self-motivated person needs to start and grow his/her own shop.